Changing the Food Game with Vow

"10 years from now, if you walk into the supermarket or a restaurant, no matter which country you're in, you're going to have an option of eating cultured meat."

- George Peppou

Welcome to the future. Biological engineering can transform the cell tissue of an animal into cultured meat. Tastes you did not know exist are only a mouthful away. George Peppou and Tim Noakesmith are on a mission to change the way we eat. Their company Vow creates real meat from cell engineering instead of breeding and killing animals. With 1.5 billion people being born in the next 30 years, one of the biggest problems facing the world today is how we’ll feed them. A team of Aussie scientists, entrepreneurs and dreamers are up to the challenge.

Vow’s story started by taking a $60,000 gamble. Now its lab grown meat has been in  Neil Perry’s restaurant. There is still a long way to go, but Vow is leading a whole new category of food. From lab-grown kangaroo meat to animals that are yet to be discovered, a new world awaits.

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