Atlassian was famous for not hiring a sales team when they started. They believed that if all resources were directed at making a remarkable product, the sales would come. They were right, and Atlassian is today valued at more than $50 billion.
Benjamin Humphrey and Brad Ayers, two Atlassian alumni, took this obsession with product and started their own business, Dovetail. Dovetail’s software enables researchers to use their data in a way not previously possible.
With no sales teams, they have secured some big-name clients. Here is how these product obsessed founders bootstrapped to success, and why Blackbird’s Nick Crocker was drawn to invest in their journey.
Listen and subscribe to the Wild Hearts podcast.