Clove

Clove is a smart platform for creating, sharing and discovering recipes with ease.

Recipe websites worship at the temple of the Google god, overstuffing recipe pages with random life stories, superfluous text and seemingly, everything but the recipe. Each page is ranked by Google on its “uniqueness”, with longer-form pages and time spent on that page used as a proxy for quality, which explains the behaviour.

There has also been a massive platform shift underway, with TikTok, Instagram and YouTube dominating and influencing food-content consumption. The hashtag #food has 615B views on TikTok, and trending dishes are garnering cult following and virality, with 81% of cooks reporting cooking recipes discovered on social media. 

Clove is building the perfect product to integrate this new world of recipe consumption.