CLUTCH Glue is run by Sydney-based sisters, Annabel (Founder, CEO) and Lucy Hay (CMO). After the wardrobe malfunction of all wardrobe malfunctions at Sydney institution, Chinese Laundry. Annabel had the idea to glue herself into her clothes. 6 years later and handful of viral videos on TikTok, CLUTCH is on its way to becoming a household name.
CLUTCH is a liquid fashion tape that holds clothes in place and comes out in the wash. A first-of-its-kind, patented product, CLUTCH is hypoallergenic, vegan, cruelty free and palm oil free and packaged in 100% recyclable and recycled packaging, with every 25k tubes sold saving 1.6 tonnes of fashion tape from landfill.
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