In just 18 months, Instant has delivered tens of millions of dollars in returns to Australia, Asia, and US-based online retail SMBs. They’ve done this by tackling what SMBs retailers cite as their biggest challenge in 2024: skyrocketing customer acquisition costs. Founded by Liam Millward and William Gao at the ages of 17 and 19, respectively, and backed by Blackbird, Australia’s premier venture capital fund. They’ve achieved this meteoric growth by delivering 6-figure monthly revenue increases to SMB online retailers, improving ad and email targeting, dramatically improving conversion rates for their customers.